Well, I can finally talk about those two lenses, the 24mm f/1.4 and 16-35mm f/4 VR, I was shooting for Nikon’s Japanese ad agency back in Miami a while ago. First, I’d like to apologize to the DPReviewers and Nikonians whom I upset with my passing mention of new gear I couldn’t identify until it was announced.
Guys, I’m sorry. Didn’t mean to rile you up that much…. although it’s pretty much a truism that at any given time, camera manufacturers are testing new stuff, so I’m still not really sure why everybody got so, um, exercised.
Actually I do know why. Speculating about new gear is almost as much fun as eating pizza and drinking beer (you know you’ve reached a certain age when pizza and beer go from being a dietary staple to a forbidden fruit), and far less damaging to your arteries (although it seems to play havoc with some people’s blood pressure!).
There was no marketing conspiracy, though, with me making the passing mention. I just really needed a blog post (sometimes, it’s very hard to come up with bi-weekly tidbits….it’s the freakin’ digital Sword of Damocles hanging over your head!) and really it was to talk about the helicopter company and give them a plug.
But folks posited all kinds of conspiratorial sub-rosa marketing campaigns. Thankfully, nobody accused either Nikon or me of engineering the great financial meltdown or fixing the Super Bowl game. (So, my all-powerful Nikon cronies, and fellow members of the New World Order, we got away with those; heh, heh, heh….yeah, Cheney; gimme a high five!).
This shot was done with the new 24mm f/1.4, a nano-coated gem. It’s a 77mm filter mount, not too big or heavy for what it is and sharp as a tack. Nice bokeh too. I made this shot with the D3s I had to borrow to do the shoot (I’m a DX guy, still, but am sorely tempted by these lenses—I miss the narrow DOF with fast, wide glass. And this baby is just a world class optic.).
It’s Tungsten white balance and the musician, Miami personality, and all around great guy Leo Casino is being lit with an orange gelled SB900 shot through my little portable umbrella setup held by an assistant.
Hit the jump for a couple of other samples. My brief from the agency was to highlight the nice bokeh and shoot wide open, or close to it, whenever possible. More on the other lens coming up in another post.