The recent kerfuffle between Mike Sorrentino, (aka “The Situation” on the Jersey Shore) and Abercrombie and Fitch, whereby the company offered New Jersey’s second-most-famous Guido (sorry, Mike, but Tony Soprano would never forgive me) money NOT to wear its clothes, got me to thinking.
I’m from New Jersey, I’m obnoxious, and I can often be seen with a six-pack (although I usually carry mine in a brown paper bag). What if I offer my clients the opportunity NOT to shoot for them….for a nice fee?
It’s a brilliant marketing strategy for the new photographic economy. Think about it….It’s pretty much a given that publications, clients, and websites do not want to pay the going rates for experienced content producers…in fact, they’d like to not pay for content at all.
So, if you’re unfashionable enough, how much will they pay you NOT to use your content?
Most publications are desperate for ways to put old-timers out to pasture with the minimum of fuss (and this fall, from what I hear, the pasture stands a good chance of becoming rather full).
Rather than the usual; i.e. letting us drift into obscurity by simply pretending we don’t exist, not returning emails and phone calls, and ignoring story proposals, and then getting lambasted in the photo blogosphere, let’s put a positive spin on it.
Just send the checks, and we’ll promise not to shoot a thing.
In fact, make those checks big enough, and we will deny ever having wielded a camera in the name of any given publication or client.
I know what you’re thinking: this is nuts. It may well be, but it makes about as much sense as shooting for links, sweatin’ your SEO, creating your brand, and all the other career advice I read lately.
So you heard it here first. From another Jersey boy. If it’s good enough for The Situation, and agri-business, it should be good enough for photographers. Just pay us, and we’ll promise not to shoot for you……